Klaviyo

Klaviyo is a marketing and customer service platform for consumer brands, which it describes as a B2C CRM. It brings customer data, email, SMS, WhatsApp and mobile push marketing, analytics and customer service together in one place, so that messages can respond to what each customer does.

The platform includes AI tools such as Composer, which builds campaigns from a prompt, and Customer Agent, which answers customer questions around the clock. It connects with more than 350 apps. Klaviyo was founded in 2012, has its global headquarters in Boston and says more than 205,000 brands use it.

Klaviyo is a sponsor of Ecommerce Scotland. Patrick Hurd-Wood, Account Executive at Klaviyo, spoke at Ecommerce Scotland 2025, in two sessions on customer data platforms and marketing automation.