Conference Agenda
Below is the work in progress agenda. This will be modified as talks and speakers are agreed.
Pre-Event Networking
Check-in and collection of conference passes
Tea, coffee & mini Danish pastries
Networking & peer-to-peer learning
Welcome to Ecommerce Scotland
Welcome by Laura Blair
VIP Guest Speaker, introduced by Dr. Peter Mowforth
Session 1 • Productivity & Skills
1.1 Unlocking Your Productivity Superpowers
(20 min talk) As a fun and enteraining start to the morning, this talk will showcase the peak performance "superpowers" of elite productivity. This unpacks the secrets to harnessing key mental states under pressure and on-demand on a daily basis. This also covers how to sharpen your essential "Critical Thinking" skills, the vital role of scepticism in the AI Age, and many other gems.
1.2 Master New Skills & Add Depth to your Expertise with Guided Self-Learning
(5 min "How To" video) Tired of learning that doesn't stick? This session introduces Guided Self-Learning, a strategy that bridges the gap between self-directed initiative and structured support. Stop settling for surface-level tutorials. Instead, discover how to leverage AI tools like NotebookLM to build genuine expertise. You will learn to move past generic T-shaped capabilities and master the deep, V-shaped skills essential for success in the AI era.
1.3 "Our New Colleague is AI" ... and what happened next!
(20 min panel) This panel shares real-world case studies on "what happened next" after integrating AI into Ecommerce & Digital Marketing teams. Learn what works best, what doesn't, get practical lessons on AI augmentation, scaling productivity, and the critical role of change management. We'll dive into the metrics that matter and the realities of an AI-assisted workforce. Hopefully we'll be able to learn how AI can help Accelerate Growth & Scale your Ecommerce.
1.4 Spin to Win
Quick entertaining 5 minute session while we swap between panels on stage with 3 chances to win £50 cash.
1.5 The Evolution of Physical Stores into Omnichannel Fulfilment & Customer Experience Hubs
(20 min panel) This session dives into how physical locations are becoming a brand's biggest asset, serving as both local fulfilment centres and rich experience hubs. We'll discuss practical strategies for in-store fulfilment, focusing on the latest developments in Click & Collect, used by 69% of UK shoppers and driving 85% of them to purchase additional items while in-store. We'll also explore community building and leveraging your product experts to deliver unified customer service and create compelling content for platforms like YouTube.
Morning Break (40 mins)
Tea, coffee & biscuits
Networking & peer-to-peer learning
Opportunity to ask speakers one-on-one questions
Session 2 • Techstack & Profit Optimisation
2.1 The Profitability Playbook: 10 Ways to Escape the Race to the Bottom
(20 min talk) Are you stuck in a high-revenue, low-profit loop? This talk provides a 10-point playbook for sustainable profit optimisation. Learn how to fix your attribution to make smarter decisions, maximise your Profit on Ad Spend, and improve cashflow. We'll cover high-impact tactics across Paid Search (Google Ads, Microsoft Ads), Paid Social (Meta Ads), Email Marketing, Flows, CRO, and boosting AOV to help you escape the discount-driven race to the bottom.
2.2 How Brands & Merchants are Winning with Server-Side Tracking
(5 min "How To" video) With ad blockers, iOS 14+, and cookie deprecation, client-side pixels are missing up to 30% of your conversion data. This signal loss shatters your attribution, weakens ad platform algorithms, and deflates your ROAS. As Apple prepares to remove click IDs (e.g. gclid, fbclkid) from Safari, the problem is getting worse. This session explores how top brands are moving to server-side tracking to reclaim their data, build a resilient first-party data foundation, and accurately assign credit (attribution) to the channels that are actually driving sales and profitability.
2.3 Supercharging Owned Channels & Advanced Retention Strategies
(20 min panel) Go beyond basic marketing. This talk dives deep into supercharging your owned channels—like organic social, advanced email/SMS—to build powerful retention engines. Learn advanced strategies to increase AOV and CLTV, implementing tiered loyalty programmes and effective win-back strategies to using predicted churn models to keep customers before they leave.
2.4 Spin to Win
Quick entertaining 5 minute session while we swap between panels on stage with 3 chances to win £50 cash.
2.5 Why Creative Experience is Your Future in the Age of Agentic Shopping
(20 min talk) This isn't your standard talk. In a unique, interactive, multi-speaker format, we'll demonstrate why Ecommerce businesses need to pivot to both support Agentic Commerce Protocols, while planning for a future where agentic shopping is forecast to take over a large percentage "chore" purchases or routine purchases. We'll move beyond basic UX/CX/CRO to show how to leverage, unique shopping experiences to each individual customer, on-site agents, advanced flows/automations, alongside bespoke apps to build truly unique experiences.
Lunch Break (1 hour 20 mins)
Light buffet lunch served with fruit juice & water
Networking & peer-to-peer learning
Opportunity to ask speakers one-on-one questions
Access to over 400 Glasgow Science Centre exhibits
Session 3 • Next Gen Brand Advertising
3.1 Why Your Ecommerce Brand Can't Ignore YouTube's 2.7 Billion Active Daily Views
(20 min panel) With nearly 2.7 billion monthly users, ignoring YouTube is no longer an option. Learn how to use AI as a creative spark for smarter video creation, turning product-heavy catalogs into engaging short-form video. We'll cover practical strategies to drive real demand gen and measure long-term brand uplift from the world's largest video stage.
3.2 Transform Your Brand with an Asset Generation Engine
(5 min "How To" video) This session explores how to transform your brand by building an "Asset Generation Engine". We'll dive into the strategy of creating a bespoke AI image generator for unique seasonal photography and email campaigns, ensuring perfect brand consistency. Plus, discover how to take it a step further by creating dynamic videos directly from your static images.
3.3 Does the Perfect Demand Gen & Demand Capture mix exist?
(20 min interactive panel) What's the perfect marketing mix? You tell us! Join this fun, high-energy panel where we use live Slido polls to crowdsource the ultimate Demand Gen and Demand Capture tier list. Our experts will frame the debate as the audience ranks the top platforms and marketing channels for both "D2C brands" and "multi-brand merchants". This is a fast-paced, interactive session you won't want to miss.
3.4 Spin to Win
Quick entertaining 5 minute session while we swap between panels on stage with 3 chances to win £50 cash.
3.5 Scaling D2C: Architecting an Influencer Program for Predictable Profit
(20 min talk) Turn your influencer program into a true growth channel. This talk delivers a framework for combining strategic influencer seeding with powerful paid amplification. Learn how to find perfect-fit influencers on Instagram & TikTok, build a high-performance affiliate growth program, and master the art of scaling your influencer content into predictable profit.
Afternoon Break (40 mins)
Tea, coffee & biscuits
Networking & peer-to-peer learning
Opportunity to ask speakers one-on-one questions
Session 4 • Business Insights
4.1 What can SMEs learn from Large International Ecommerce Brands?
(20 min panel) Think global scale is just for big players? Think again. Learn from top brands how they tackle international marketing, adapt to cultural differences, manage global teams, and key technolgies. We'll cover the essentials SMEs need: product development, exporting strategy, duty, tax compliance, and optimising 3PL logistics.
4.2 Using Deep Think models to De-Risk Complex Decision Making
(5 min "How To" video) Making the right techstack or strategic choice is critical in ecommerce. This short "how to" session explores how new Reasoning AI Models can de-risk these high-stakes moments. Learn how to leverage "Deep Think" models for advanced ecommerce data analysis and augmented decision making, giving you the confidence to navigate your most complex challenges.
4.3 What can D2C/B2C & Omnichannel learn from B2B and Lead Gen websites?
(20 min panel) Are your website visitors "buyers" or "browsers"? For the 97% who aren't ready to buy right now, B2B and Lead Gen sites have the answer. This panel uncovers the playbook they use to nurture "maybe later" traffic. We'll explore powerful personalisation and content strategies that solve customer problems before the sale. This is a must-see for those looking to get more value from their existing web traffic.
4.4 Spin to Win
Quick entertaining 5 minute session while we swap between panels on stage with 3 chances to win £50 cash.
4.5 The Future of Ecommerce, Omnichannel Retail & B2B
(20 min interactive panel) What's next for Ecommerce? Let's decide together. Join our panel for a session driven entirely by you. Using Slido, you’ll vote on the trends, quiz the experts, and debate the future of Ecommerce, Digital Marketing, seamless omnichannel customer journeys, AI, Model Context Protocol (MCP) etc. This is your conversation, come and shape it!
Networking
Networking & peer-to-peer learning
Last chance to ask speakers one-on-one questions
Free consultancy & advice
The Afterparty
Sponsored by
Free Finger Food & Pizza
Free Beer, Wine, Spirits, Cocktails, Champagne, Soft Drinks
Free Afterparty tickets are available from sponsor stands
The venue is a short 8 minute walk (600m) from the Glasgow Science Centre, directions will be printed on the afterparty ticket.
Suggest Agenda Topic
Please let us know if you'd like us know if there are any Ecommerce topics that you'd like us to cover: