Conference Agenda

1.5 The Evolution of Physical Stores into Omnichannel Fulfilment & Customer Experience Hubs

This session dives into how physical locations are becoming a brand's biggest asset, serving as both local fulfilment centers and rich experience hubs. We'll discuss practical strategies for in-store fulfilment, community building, and leveraging your product experts to deliver unified customer service and create compelling content for platforms like YouTube.

2.1 The Profitability Playbook: 20 Ways to Escape the Race to the Bottom

Are you stuck in a high-revenue, low-profit loop? This talk provides a 20-point playbook for sustainable profit optimisation. Learn how to fix your attribution to make smarter decisions, maximise your Profit on Ad Spend, and improve cashflow. We'll cover high-impact tactics across Paid Search, Paid Social, Email Marketing, Flows, CRO, and AOV that pull you out of the discount-driven race to the bottom.

2.5 Next-Gen Ecommerce: Why Creative Experience is Your Future

This isn't your standard talk. In a unique, interactive, multi-speaker format, we'll demonstrate why creative experience is the future of ecommerce. We'll move beyond basic UX/CX to show how to leverage personalisation, agents, flows, and automations to build truly unique experiences. Discover the techstacks that power this new model and how it directly drives CLTV and AOV.

3.1 Why Your Ecommerce Brand Can't Ignore YouTube's 2.7 Billion Active Daily Views

Your next customer is on YouTube. With nearly 2.7 billion monthly users, ignoring the platform is no longer an option. This talk breaks down how ecommerce brands can conquer it. Learn how to use AI as a creative spark for smarter video creation, turning product-heavy catalogs into engaging short-form video. We'll cover practical strategies to drive real demand gen and measure long-term brand uplift from the world's largest video stage.

3.2 Transform Your Brand with an Asset Generation Engine

This session explores how to transform your brand by building an "Asset Generation Engine." We'll dive into the strategy of creating a bespoke AI image generator for unique seasonal photography and email campaigns, ensuring perfect brand consistency. Plus, discover how to take it a step further by creating dynamic videos directly from your static images.

3.3 Does the Perfect Demand Gen & Demand Capture mix exist?

3.4 Spin to Win (3 chances to win £50 cash)

3.5 Scaling D2C: Architecting an Influencer Program for Predictable Profit

Turn your influencer program into a true growth channel. This talk delivers a framework for combining strategic influencer seeding with powerful paid amplification. Learn how to find perfect-fit influencers, build a high-performance affiliate growth program, and master the art of scaling your influencer content into predictable profit.

4.1 What can SMEs learn from Large International Ecommerce Brands?

Think global scale is just for big players? Think again. Learn from top brands how they tackle international marketing, adapt to cultural differences, and manage global teams. We'll cover the essentials SMEs need: product development, exporting strategy, duty, tax compliance, and optimising 3PL logistics.

4.2 How Brands & Merchants are Winning with Server-Side Tracking

With ad blockers, iOS 14+, and cookie deprecation, client-side pixels are missing up to 30% of your conversion data. This "signal loss" shatters your attribution, weakens ad platform algorithms, and deflates your ROAS. As Apple prepares to remove click IDs (e.g. gclid, fbclkid) from Safari, the problem is getting worse. This session explores how top brands are moving to server-side tracking to reclaim their data, build a resilient first-party data foundation, and accurately assign credit to the channels that are actually driving sales and profitability.

4.3 Strategic Shortcuts to Accelerate Growth & Scale Ecommerce

How do you scale faster without a highly experienced in-house team and related C-suite costs? This session explores tactical shortcuts, including AI tools and the rise of the fractional Head of Ecommerce or Marketing Director. We'll provide a framework for deciding when this move supercharges growth and when it just drains the budget and if it can ever be fully replaced with advanced AI reasoning models.

4.4 Spin to Win (3 chances to win £50 cash)

4.5 The Future of Ecommerce & Omnichannel Retail

What's next for Ecommerce? Let's decide together. Join our panel for a session driven entirely by you. Using Slido, you’ll vote on the trends, quiz the experts, and debate the future of Ecommerce, Digital Marketing, and seamless omnichannel customer journey. This is your conversation, come and shape it!