Aditya Mahapatra

Aditya is a leading voice in performance-driven influencer marketing, helping D2C e-Commerce brands turn creators into a predictable, measurable, and profitable growth channel.

As Co-Founder of Augmentum, Aditya works closely with leading consumer brands across health, wellness, and lifestyle to redesign how influencer marketing actually performs. Through scaling campaigns for clients that include Lululemon, Fabletics, Athletic Greens and Huel, Aditya and his team have been at the forefront of driving real commercial outcomes - not just awareness or engagement.

Aditya has seen first-hand why much of the influencer marketing industry is broken: short-term campaigns, vanity metrics, and little accountability to revenue. In response, he has developed a three-tier influencer growth approach, using micro-influencers at scale to generate authentic signal, then systematically amplifying what works through data-led optimisation and targeted investment.

The result is a long-term, creator-led growth system that blends authenticity with performance discipline - allowing brands to compound results over time rather than restarting with every campaign.

At the eCommerce Scotland Summit, Aditya will share practical insights from working with high-growth D2C brands, drawing on real campaign outcomes. This will range from awareness focussed campaigns that drove sub-£2.50 CPMs, to ambassador activations that recruited and engaged 1000+ influencer affiliates. The session will break down how influencer marketing can evolve from experimentation into a dependable, performance-led growth engine.