Lynne Dickson
Lynne Dickson is a highly accomplished Ecommerce, Digital, Marketing, and Brand professional with over 20 years of experience in the industry. As an early adopter of Ecommerce technologies, she has played a pivotal role in shaping digital transformation strategies, leading high-performing teams, and driving business growth.
With expertise spanning platform development, trading optimization, and marketing execution, Lynne brings a wealth of knowledge to help businesses future-proof their Ecommerce strategies. Passionate about sharing her insights, she actively mentors and supports emerging businesses to achieve their ambitions and goals.
Core Skills
Leadership: Inspiring global teams, driving customer-focused results
Ecommerce & Digital Strategy: Expertise in platform management, P&L ownership, and sustainable growth
Marketing Excellence: Proven brand development and performance marketing track record across B2B, B2C, and direct-to-consumer channels: brand marketing, activation and campaign management
Data-Driven Decision Making: Advanced analytics to inform strategic initiatives and measurable outcomes
Project Management: End-to-end management of complex projects, ensuring timely, on-budget delivery
Mentorship & Development: Certified Life Coach & Business Mentor and NLP Master Practitioner, passionate about empowering teams
Professional Experience
Help to Grow (HM Government) | Mentor – (2023-Current)
A passion to share knowledge & expertise, to support achieving business ambitions and goals. Assisting & supporting new & growth ready businesses across the UK.
Ecommerce & Marketing Consultant – (2022-Current)
Digital Transformation Director | ASC Group (SMWS UK/EU/International – J.G. Thomson) (2019–2022)
Spearheaded digital transformation programme to ensure modernisation across business due to floatation on the stock market and transitioning to a PLC. Achieving critical milestones under budget and on schedule, driving ERP and Ecommerce platform transitions, and achieving scalability across global markets.
Head of Ecommerce & Marketing | Kiltane Retail Ltd (2017–2019)
Grew online business from inception to £2M annual revenue and delivered global marketing campaigns, achieving 66% YoY growth.
Interim Head of Digital/Ecommerce | Dobbies Garden Centres (2017)
Developed a strategic roadmap for digital transformation, aligning with multi-channel objectives.
Head of Ecommerce & Brand Marketing | Ness (2013–2017)
Increased Ecommerce revenue to £5M through customer acquisition and conversion optimization. Managed P&L and platform re-development.
Ecommerce/Digital & Marketing Consultant | Woodstream Corporation USA (2012–2013)
Launched 11 niche brands across UK/Europe, meeting aggressive rollout goals and achieving consistent ROI.
Marketing, Digital & Ecommerce Manager | Melville Capital Limited (2007–2011)
Private Equity & Investment/Start-up – High-end Fashion / Private Jet / Fashion Rocks / Fast track Start-Ups. Directed the development of digital channels, Ecomm platforms with selected third-party suppliers, including ePOS, ERP, warehouse fulfilment, and customer service channels.
Additional Expertise
Leadership & Mentorship: Developing teams through NLP and life coaching.
International Experience: Extensive global expertise, managing teams and market expansions across Asia, Europe, and North America
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With a proven track record in digital transformation, Ecommerce innovation, and strategic marketing, Lynne Dickson is a thought leader committed to driving success in the ever-evolving Ecommerce landscape. Her ability to navigate industry trends, anticipate challenges, and implement forward-thinking solutions makes her a key contributor to the Ecommerce Scotland 2025 conference panel on Future-Proofing Your Ecommerce Strategy for 2025 & Beyond
