New Ways to Drive Sales

Panel

Demand Generation, Content Creators & Influencers

14 March 2024

15:45

to

16:10

IMAX, Glasgow Science Centre

From the archive

About the session

In the dynamic landscape of digital marketing, Ecommerce businesses are continually seeking innovative strategies to drive demand and engage consumers.

This "Experiences" session delves into the potent synergy between Ecommerce demand generation and the influential world of content creators and influencers. We will explore how these digital personalities can amplify brand messages, foster authentic connections, and ultimately influence consumer behavior.

The session will offer insights into the mechanics of influencer partnerships, including selecting the right influencers, measuring the impact of collaborations, and integrating influencer content into broader marketing strategies. Case studies will highlight successful campaigns and the lessons learned from them.

Attendees will gain practical knowledge on how to effectively harness the power of influencers and content creators to boost Ecommerce demand, enhance brand visibility, and navigate the ever-evolving digital marketplace.

This session is essential for marketers, brand managers, and entrepreneurs aiming to elevate their Ecommerce platforms through targeted, impactful influencer collaborations.

On stage

Speakers & panellists

From the archive. The 2027 agenda is coming soon.

See the 2027 agenda
Ecommerce Scotland 2027

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Tickets from £100 ex VAT go on sale on Monday 9 November. Join the waiting list or sign up for ticket news.

Thursday 20MAY 2027

IMAX, Glasgow Science Centre
08:00 to 17:00

From £100 ex VAT