Claire Logan

Claire Logan is an experienced ecommerce and marketing strategist, with a proven track record in creating online sales growth for some of Scotland's biggest retail brands. A strong marketing professional skilled in commercial management, planning, digital marketing, brand building & creating leading digital customer experiences.

As an ecommerce expert with over 12 years’ experience, Claire has driven substantial and impactful online revenue growth for a number of high profile Scottish retailers, establishing online retail presences and significantly increasing the ecommerce revenue share to business. Currently, within her role as Ecommerce & Marketing Director for ARRAN Sense of Scotland she has improved ecommerce revenue by almost 400%, so far, increasing revenue share for the business’s online channels from 10% to 40%.

Taking a customer centric approach to every business, Claire's skillset lies in identifying key digital marketing channels depending on customer profiling, ensuring the online experience is optimised for that customer's journeys with successful CRO and ATV strategies.

Understanding a customer's ecommerce experience does not finish online, Claire has focused on the end-to-end customer journey, focusing on key fulfilment and inventory pain points right the way through to the customer unboxing experience. Nothing is more valuable to a business than a returning customer and increased LTV, to ensure profitable and sustainable online growth. Two areas Claire knows a lot about.

A leader in her field, Claire Logan has a true passion for ecommerce and the online customer experience, combining years of experience with a mission to bring sustainable growth and digital innovation to Scottish business. Audiences are sure to be inspired by her insights and actionable takeaways as she continues to grow ecommerce revenue for businesses across Scotland.