Demand Capture & Profit Optimisation: How to Save Thousands Per Month

This eye-opening talk delves into how the search engine 'Demand Capture' landscape (Paid Search and Organic SEO) has been transformed, and why it's radically different from where it was 18 months ago.

Using real-world examples and cutting-edge techniques, we'll demonstrate how businesses have saved thousands of pounds per month and dozens (sometimes hundreds) of hours of internal resources, thereby redefining their marketing efficiency and maximising profit.

Attendees will gain insights into how to optimise Paid Search campaigns (e.g. Shopping, Search, PMax, Demand Gen, Video, Display) to be as competitive as possible and create a profit-making machine.

We'll also identify common issues e.g. own brand cannibalisation, tracking issues, consent mode, basket level tracking, over-reliance on PMax, negative keywords & placements.

This will also cover the important role that Affiliate Marketing plays in helping to boost profitability & retention plus the common mistakes that many businesses make.

This session is a must-attend for marketing Heads of Ecommerce, marketing professionals, digital strategists, and small business owners aiming to stay ahead in the competitive online landscape.