The Art of the Brand: The Importance of Brand Identity in the Age of AI

In a digital landscape flooded with generic "AI slop", how do you make your SME stand out? While the best brands build immersive 'worlds', injecting that rich storytelling into a conversion-driven ecommerce site can often clog the customer journey. This panel explores how to balance the prestige of a timeless narrative with the gritty reality of performance marketing. Learn how to integrate "human" imperfection, manufacture missing heritage, and transition away from a price-slashing addiction toward a true 'value-add' model without killing your daily conversion rates.