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Productivity & Skills
Welcome to Ecommerce Scotland
12 March 2026
09:10
-
09:30
Speakers
Panellists
Exhibitors
Laura Blair
Dr. Peter Mowforth
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Chaired by
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About the Session
Welcome by Laura Blair
Keynote from VIP Speaker
introduced by Dr. Peter Mowforth
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The Profitability Playbook: 10 Ways to Escape the Race to the Bottom
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How Brands & Merchants are Winning with Server-Side Tracking
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Supercharging Owned Channels & Advanced Retention Strategies
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Spin to Win (Gorgias)
12:15
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How To Dominate AI Search in 2026
12:20
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Next Gen Brand Advertising
Why Your Ecommerce Brand Can't Ignore YouTube's 2.7 Billion Active Daily Views
13:55
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Transform Your Brand with an Asset Generation Engine
14:15
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Does the Perfect Demand Gen & Demand Capture mix exist?
14:20
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Spin to Win (Dash)
14:40
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Scaling D2C: Architecting an Influencer Program for Predictable Profit
14:45
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Modern Customer Journeys
The Art of the Brand: The Importance of Brand Identity in the Age of AI
15:45
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From Discovery to Conversion: Connecting TikTok & Amazon for Growth
16:05
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Next Gen Brand Advertising
Spin to Win (Triple Whale)
16:25
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Modern Customer Journeys
Retail's Secret Weapon: Integrating High Street Soul with Omnichannel Scale
16:30
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The Future of Selling: Evolution or Extinction?
16:50
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