About the speaker
Join Sophie Miller, founder and director of Pretty Little Marketer, where she will share expert insights on social commerce, community-driven marketing, and the power of content creators.
Sophie has a background in consulting for major UK brands like Graze, Lounge Underwear, and HomeStart UK x Masked Singer and has built a global marketing community of over 400,000 members, helping brands and marketers navigate the ever-evolving digital landscape.
In her talk, Sophie will break down community-first marketing, offering actionable strategies on:
- Building engaged brand communities
- Harnessing TikTok Shop for ecommerce growth
- Creating impact through LinkedIn communities
As an advocate for making social media simple, Sophie will provide practical insights on how businesses can use these platforms to drive engagement and sales in an increasingly competitive digital space.
Sophie will also appear on the "Content Creators, Your Brand’s Best Friends!" panel, where the panel will discuss:
- Influencer marketing platforms
- Creator discovery & management
- Social analytics & competitive insights
- How brands can use influencers for brand awareness & sales
Don't miss this opportunity to gain real-world strategies from one of the UK's most influential marketing voices!
Partner with Pretty Little Marketer
- Get in front of our social media community of 400,000 with an AD placement
- Sponsor our newsletter of 20,000 weekly readers
- Partner as a sponsor for a future PLM IRL
- Or get in touch about a bespoke partnership opportunity.
Join the PLM Insiders Club
A monthly membership for freelancers, marketers and entrepreneurs who want to connect with the incredible marketing community, keep on top of every trend and movement in the social media space, access the brains of marketing’s biggest and best experts and so much more.
We’ll help you to go…
💕 From feeling overwhelmed by social media trends to confidently navigating the ever-changing landscape.
🥰 From feeling isolated & disconnected in your social media journey to being part of a supportive community of awesome marketers.
🤩 From lacking the confidence and skills to truly stand out on social media, to building your confidence and expertise made simple.
At Ecommerce Scotland
Talks and panels from every year this speaker has taken part.
Thursday 13 March 2025
IMAX, Glasgow Science Centre
The 2027 line-up will be announced on the Speakers page.
See all speakersBe the first to hear when tickets go on sale
Ticket prices for 2027 are still to be confirmed. Join the waiting list or sign up for ticket news.
TBCMAY 2027
IMAX, Glasgow Science Centre
09:00 to 17:00
Prices TBC

