About the Session
In an era where authenticity drives conversions, content creators have become indispensable allies for Ecommerce brands. But how can brands effectively discover, manage, and collaborate with creators to maximise impact? This panel brings together industry experts to explore the evolving landscape of influencer marketing and social commerce.
Join Lara Mowforth, Sophie Miller, Prema Chablani, and Zishan Ashraf as they dissect the latest tools and strategies that empower brands to leverage influencer marketing platforms, harness social analytics, and gain competitive insights. Our panel will cover key aspects of creator discovery and management, ensuring brands find the right voices to amplify their message.
We’ll also dive into the power of short-form video, decoding the anatomy of TikTok trends and their role in driving engagement and sales. With social commerce continuing to blur the lines between entertainment and shopping, brands must navigate the intersection of creativity and commerce to stay ahead.
Expect actionable insights on maintaining brand authenticity while scaling influencer partnerships, plus expert perspectives on the latest trends shaping the D2C and B2C Ecommerce space. Whether you're an emerging brand or a seasoned player, this session will equip you with the knowledge to turn content creators into your brand’s best friends to drive meaningful growth.
Who should attend?
D2C and B2C Ecommerce brands looking to optimise influencer collaborations, boost conversions, and master social-first marketing strategies.