About the Session
By 2030, many of your customers may never visit your website. The traditional storefront is fading, with marketplaces dominating and your browser's AI agent handling routine "chore" purchases: restocking household essentials, negotiating insurance, and booking travel. So, who are you marketing to? In this high-speed relay, four experts track the lifecycle of future transactions: from AI Agents negotiating via Commerce Protocols to dark warehouses run by robotics. We explore the bifurcated future of online retail: the Agentic Commerce of automated buying for bots, and the Experiential Commerce of deep brand immersion for humans. Is this the end of traditional Ecommerce? Or the beginning of something much more exciting?