Lara Mowforth

Lara Mowforth is a leader in the influencer marketing industry, shaping how brands leverage creator-driven content to drive real business impact. With over seven years of experience, she has seen influencer marketing transform from an afterthought, where brands invested small, unstructured budgets—to a key revenue driver that is now integral to any successful marketing strategy.

As Commercial & Strategy Director at Hoozu, one of Australia’s leading influencer marketing agencies, Lara has led award-winning campaigns for brands including HelloFresh, Netflix, Flight Centre, Amazon, Hawaiian Tropic, and Colgate. Hoozu is recognised for its data-driven, high-impact strategies, having won Best Influencer Strategy at the Global Influencer Marketing Awards 2024, Best Boutique Influencer Marketing Agency (AiMCO Awards 2024), and Highly Commended for Best Influencer Strategy (COMMS CON Awards 2024).

Lara’s expertise lies in turning content into commerce, whether through always-on brand campaigns generating over 60 million organic views and driving in-store footfall or influencer-driven content delivering millions in direct e-commerce revenue. Passionate about the evolving creator economy, she continues to deliver some best Influencer programs in the industry, leveraging influencer storytelling to bridge the gap between brands and consumers, ensuring campaigns not only engage but convert.