From Discovery to Conversion: Connecting TikTok & Amazon for Growth

TikTok is reshaping how customers discover products, while Amazon remains a trusted destination for conversion and fulfilment. Yet many brands still treat these platforms as separate silos, even though customers experience one connected journey. This session explores how to link TikTok’s power of discovery with Amazon’s strength in trust and logistics, creating a seamless path from attention to purchase and a unified strategy for driving sustainable eCommerce growth.